EDUCATION & TIPS

7 Reasons You Still Need

Business Cards

Why use business cards in this digital age when it seems that everyone, from toddlers through grannies, has a digital device in their hands or pressed to their ears? Isn't the traditional business card superfluous or at least old-fashioned?

Well, no. Here are seven reasons why you should still bother to get business cards printed for your small business and hand them out.

Ease and Simplicity 

You could email the information to them but that necessitates getting a person's email address and inputting the information. How is that faster than just handing someone a business card?

Read the whole article here:

https://www.thebalancesmb.com/why-use-business-cards-2947920

5 Reasons Why Brand Guidelines Are Important

Brand Guidelines communicate a variety of things about your brand, both internally to your organization or business, as well as externally to your partners, affiliates and the general public. What components a brand guidelines contains is not standard across the industry, but the most discernible organizations utilize brand guidelines as a resource for everyone to understand how to represent their brand.

 

Brand guidelines can contain sections on:

  • Your brand identity (mission, core values, personality, tone, elevator pitch, etc.)

  • Your brand assets and the appropriate use of them (logo, color palette, typeface, spacing, backgrounds, etc.)

Read the whole article here:

https://rubyporter.com/branding-logo-design/brand-guidelines/

Do I Need a Website for my Small Business? Yes, You do. Here are 8 reasons why.

Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age.I’ll give you an example—the Yellow Pages. The telephone was a disruptive new technology in the late 1800s and changed the way consumers did business. As more and more households began to use the telephone directory to find local products and services, business owners realized advertising in it was a smart bet. By the 1930s, advertising in the Yellow Pages was standard operating procedure for most businesses. It made perfect sense—the majority of U.S. households used the directory on a daily basis.

Read the whole article here:

https://www.bluecorona.com/blog/do-i-need-a-website

5 Reasons You Should Hire a Professional Graphic Designer

Graphic design requires a creative expert. There is a major difference from a $25 logo you purchased from an online site and one that has been customized for you and your businesses. Good graphic designers will know the best approaches to communicate your products and services to your customers. They will know what your competition does (because they will research it), the will take your preferences into mind and then come up with a number of creative solutions to get your message across. Most importantly they will develop the logo/art in the proper software so that it can be printed by any printer. Designing anything in Microsoft Office is not going to go far when it comes to printing your projects!

Read the whole article here:

https://www.linkedin.com/pulse/5-reasons-you-should-hire-professional-graphic-designer-rob-garza/

Why Small Businesses Need Strong Logos

You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that opportunity. And more often than not, it’s a missed opportunity.

In my opinion, roughly 95 percent of small businesses have a poor logo -- meaning it delivers a neutral or negative brand promise. If your business is in the minority and embraces the power of its brand, this is great news, because you’re already standing out.

A strong brand, after all, inspires consumers who have no prior knowledge or experience with your company to believe that you deliver an amazing product or service.

Read the whole article here:

https://www.entrepreneur.com/article/254602

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